Zurheide Center – Edeka Black Artificial baskets
The Zurheide Centre in Düsseldorf (Germany) is one of the most leading and progressive supermarket at this time. Buying groceries, is just a part of this concept. With three restaurants, own pastry production and five different bars – from champagne bar to sushi bar – is this experience the most important value here.
At the fruit and vegetables department the employees prepare fresh salads, juices, smoothies and meals. The Zurheide Centre searched for a product presentation that connected with the vison they wanted to expose, fresh, healthy and hand-made. The Zurheide Centre wanted to work with baskets with a modern and warm appearance, to present their salads or shining there apples. Because what customers see, determines for a big part their experience. Besides that, the baskets had to keep up to the following demands:
After testing several solutions, the choice was made for the black artificial baskets from Baskin. These baskets belong to the standard assortment from basket producer Baskin, so they could be delivered quickly. Within one week after ordering, the baskets were delivered, placed and filled. And if the Zurheide Centre wants to increase, Baskin will be able to guarantee a quick delivery again.