Spinneys Dubai Custom Baskets
Spinneys is one of the largest supermarket chain in Dubai. Customers are very keen to visit because the bakery-, butcher- and specialties departments offer the most fresh product available. The supermarkets have transformed the presentation of potatoes, fruit and vegetables to an art. Product are often stacked until eight or nine layers high. Special training is required to make this happen. Everything for an optimal shopping experience.
Spinney wanted to change their stores to a new, modern interior. The supermarket chain was already working with baskets, but did not like the appearance in comparison with the new formula. Because of the special stacking of the products Spinneys knew the baskets should be able to carry a lot of weight. That is why Spinneys contacted Baskin. Together we came up with the following characteristics for the new baskets:
Baskin looked and judged the situation at the spot in Dubai. Next we invited the instore develop team to join us to our production facility. This way we were able to have short communication, a quicker production, adaption and improvement from the samples. At the spot Spinneys made a choice of all the different colours.
For a perfect match at the new interior our product facility developed a new colour. Thanks to these method Baskin developed in a very short period of time 8 different sets of baskets a sizes that are unique for this supermarket chain from Dubai. The baskets are already integrated to the nice presentation of Spinneys supermarkets.